The Indian music industry shifts trends every two decades or so. While the '50s, '60s and '70s were about meaningful lyrics and the '80s to '90s emphasized on melodious tunes and dance-able tracks with lesser emphasis on lyrics, the last decade and a half has been about captivating groovy music with the introduction of pop, rap, remix and Punjabi along with some '90s-styled music. This regular shift in the popular music means that different age-groups of the Indian population consume and evaluate music differently. Their choices of and response to different genres, artistes or tunes differ significantly enough that it is sensible to view these groups as separate target segments. Consumers of music in India can be grouped into three distinct categories Gen X and older : Individuals born before the '80s The 'Golden-era' of Bollywood music ('50s, '60s and '70s) was their bread and butter in terms of the popular music of their gen...
With great Responsibility comes great Power - The Power to Do.. Or, How to get Yourself to Do and avoid Regrets
We all have heard the saying, “With great power comes great responsibility”. But the other way round is equally important to remember. Especially at the start of anything. Most of the times we run away from doing things because we don’t want to take the responsibility of our own success or failure. We would rather 'leave' it to chance. So that all the blame of the failure goes to ‘chance’. And not the definite actions we take. That great idea you had in your mind about the next best product in the market but you didn’t follow up because of lack of time and resources, that’s now out in the market. The friends you wanted to meet but couldn’t because you had work in the office, they don’t call you to their gatherings now. That girl you wanted to talk to but didn’t because you were afraid she wouldn’t reciproca...